about the mrbrown show
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There are also some well-known local blogs run by private individuals who have ventured into podcasting. The content of some of these podcasts can be quite entertaining.
—Dr Balaji Sadasivan, Senior Minister of State for Information, Communications and the Arts, 3 April 2006
—Lee Hsien Loong, Prime Minister of Singapore, National Day Rally 2006
The charm and the delight of the podcast from Singapore is precisely because I don’t know all about it, precisely it is helping me understand something about living in Singapore. I may not be getting all the local references, but I am understanding, sort of, the big satire. In fact, how common quite a lot of the issues that are arising for those guys on the mrbrown show, how common those issues are with my life, and my experience. So I actually think the global nature of it, is what we share, and the local nature of the podcast, the Singapore podcast, for instance, is what makes it very special.
—Anthony Lilley, UK writer and director of interactive media company, on the BBC World Service radio programme, Close Up, which aired on 24 November 2006
Since then it’s grown from a one iPod + iTalk + Lapel Mic into a show that uses some serious equipment.
the mrbrown show showcases guests from various quarters in Singapore, but mostly pokes fun at anything the hosts find funny on the day of the recording.
‘Zhng My Car‘, a recurring series in the mrbrown show, is a spoof of MTV’s Pimp My Ride, and has seen a phenomenal aggregate download figure of over 100,000. Nuts. Now, if only we were paid $1 per download or thereabouts.
And recently, the Persistently Non-political Podcast series, an almost-daily special aired during the Singapore General Elections 2006, became a national phenomenon. Especially the infamous Episode 6, which saw 60,000 downloads (and climbing), not counting the copies being mass-emailed and forwarded through entire companies, sometimes more than once. (It has now clocked almost 200,000 downloads.)
Episode 6, aka the Bak Chor Mee (Minced Meat Noodles) episode, spawned new local catchphrases and even a desktop wallpaper featuring a pork liver mascot.
The current mrbrown show team is:
2. Marc Nair
3. Ivan Nair
The mrbrown show was Singapore’s first daily profess-nuh-nuh podcast, and is now a weekly show (we had to work on other projects lah), with an average of 20,000 downloads per show (and goodness knows how many others get the show via email and mobile phone). We accept sponsorship spots on the show and the show site, so do contact us for details.
Please contact mrbrown (brown [at] kingcontentstudio [dot] com) for our rate card or for media enquiries. He’ll contact you right back.